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About Send My Gift

If you are planning to “deliver emotions” then there is no better way to deliver them except for Send My Gift. An online gifting store, SMG offers items in a way that exceeds the pleasure of receiving the gifts. Owned and operated by Mandeep Kaur, SMG offers a wide variety of gifting items like fresh flowers, teddy bears, jewelries, chocolates, cakes and pastries. SMG is also known for being the propounder of experience gifting in India.

Challenge

The old site for Send My Gift was conspicuously slow. In addition, it lacked intelligent UI/UX features that would not attract customers or give user a wonderful experience of shopping on the site. The categories and menus were in a disorganized manner. There were several other technological glitches that needed immediate improvement. We performed a Root Cause Analysis to identify problems that were not visible to the client and needed technological dexterity. To make things smoother we decided on designing solutions that would work for Send My Gift perfectly.

Solution

After analyzing the requirements placed by Send My Gift, the current technological backup they had and the challenge we were facing, Rasbor came up with a list of solutions, which resulted in the making the site user friendly and developed for meeting the versatile requirements of both customers and vendor. The solutions we designed offered experience gifting module, Configurable products setup, Magmi integration, Use of Cost effective or free extensions, Add-on products pitching, Space saving solutions, Use of Cost effective or free extensions and more.

Impact

A fivefold impact was generated from all the changes made. It resulted in a decrease in rate of cart abandonment, a faster checkout process, faster product uploads, a smart product pitching process and enhanced customer buying experience.The results were equally positive and generated better results for the brand. Our digital transformation method increased sales, saved cost, removed extra extension, gave better seller experience, made the site faster and lighter, and finally, insured stronger presence over social network for the company.

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Technology

  • Magento Community Edition 1.9

  • PHP 5.0

  • JavaScript

  • Ajax

  • JQuery

  • Prototype JS

  • Angular JS

  • Node JS

  • Fabric JS

  • MySQL

  • Git

  • Bitbucket

  • Magmi

  • Magemojo

  • Cloudinary

Top Features

  • Impressive and efficient UI/UX.

  • Optimized Megemenu.

  • Image driven menu.

  • One touch product upload testing.

  • Custom payment methods.

  • One-step checkout.

  • One touch product upload testing.

  • Custom payment methods.

  • One-step checkout.

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Featured In : The Times Of India

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Blog : Payment Facilition & Payment Implementation

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Blog : Is Experience Gifting A Boom For The Gifting Industry ?

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Blog : Magmi For Product Import In Magento

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