Social media is a repository for user data that when captured can be used for business. As a business, accessing this data will aid you to design and deliver products or services more conciliated to the needs of your customer. One of the recommended ways that a business owner can leverage the use of social media data for the benefit of the business is by integrating social media and web presence together. A social friendly website helps a business experience the plethora of benefits that social media can deliver to them.
Businesses employ various methods to merge social media to their website or e-commerce store. Blogs with social share buttons are the most common form of social media usage. This improves the shareability of the site content. Custom widgets are another tool used to add consumers to the social media assets of a business. Another vital way to engage users with the help of social relationships is by integrating social login with your e-commerce store. The idea of using social media with website is to increase customer engagement, boost traffic and improve the user experience. Social login tools come handy in making the process faster for a business owner.
Understanding Social Media Login
Before getting an understanding of social media login, it is essential that we know why the standard user registration process for any website posses a great threat to businesses today. The world moves very fast, people are always at their feet running around and multi-tasking. Anything that is slow or consumes time is usually rejected or frowned by all. When users visit a website and register, they are asked to input several details, which are mostly personal. If the consumer does not trust the brand or the website, chances are of him leaving the site immediately without completing the registration process. Again, customers do not want to sit and register their details for a website, it is time-consuming enough. Moreover, every registration completes with username and password. It is difficult for any person to keep a track of several such login details.
Social login is an easy solution that can help any brand to make this entire procedure of registration quick and effective. Every person owning a social media account spends ample time filling the details it asks for. So, when social logins are integrated, customers do not have to fill in any extra details. A smooth login process ensures that you get customer data for sales and promotional purposes, while customers get a wonderful user-experience throughout the site.
If you are using Social Media Login on your site, as the site owner, you must ensure that when customers choose this login method they make an informed decision. Customers are no long carefree about their social media accounts, when they plan to use social login they are aware they are sharing certain data with the website. Ensuring that your login procedures inform customers about the type of data you are going to access.
How to Maximize the Potential of Social Logins
We have seen the innumerable benefits that social login present. There is no doubt about the fact that social media login increases the rate of conversion for a site by 24%. So companies should look after a few things for more social login and registrations by visitors to their website.
- Explain the purpose of your website by displaying its clarity. This will increase the website credibility.
- Explain visitors why user login is required for your website. How will the login help customer, explain it to customer.
- Share details of the information you plan to access from social media data.
- Use the right social login APIs to ensure visitors have a wide range of social sites to choose for login.
- If you plan to use any information of customer that is, permission based. Make sure you request for permission access.
- Always give an Opt-out option to customers.
Electrical Best Buy Implementing Social Media Login
Electrical Best Buy is the transition company of Mohan Group that started its operation as a one-man organization since 1967. The company is known to be one of the largest distributors of electrical products in India. Mohan group chose Rasbor as its transition partner. They wanted a complete digital transformation for their site, so Rasbor started building the website from scratch. Among several initiations that Rasbor took and implemented, one was social login integration to their e-commerce store.
Rasbor successfully integrated social media login for Electrical Best Buy. Customers would be able to buy products from the website as a guest user as well as a registered account holder. Social media accounts like Facebook, Twitter, LinkedIn were integrated with the website, so customers with one click can complete the registration procedure for Electrical Best Buy. Registered customers were given access to a Dashboard, where they can check their account information, address, billing details, reward points and even track orders.
Social login is a good strategy for businesses and an integral one too. Every e-commerce store should implement it and have it used as a part of their social media strategy. The several benefits that Social media login offers by far, increase the chances of any company to increase its customer visits, registration and sales. However, keeping a note of the above-mentioned factors will ensure that customers trust you and you reciprocate customers with better service. Social login deliver value to your site, use this tool in an informed manner and reap the success generated from it.