The E-commerce industry is expanding at a rapid pace. This growth has made e-commerce a preferable choice for all business sectors. Owing to the several benefits that this industry offers, both merchants and consumers are extremely happy with it. However, one of the greatest benefits of e-commerce that makes it a favorite for merchants is the flexibility of starting a business anywhere.
Opening an e-commerce business is effortless once you lock down the right product or service idea you plan to offer. Internet, Smartphones and advanced technologies have changed customer behavior. Today, a business needs to have an online presence to generate revenue and stay alive in this ocean of commerce. Every year the percentage of online retail sales is increasing, so to reap the profits, your e-commerce business needs a website that is backed by powerful and effective web technologies.
Don’t worry! As hard and technical it may sound, most of the process including the set up is quite easy. If you are shrouded with questions about how to do it all, here are a few FAQs answered:
What domain name to choose?
The domain name is responsible for creating an impact on the amount of traffic a website attracts. Therefore, it is essential to choose a keyword rich domain that is inspired by the brand, the product you offer and the niche. When you have a coherent strategy in place, generating smooth traffic flow to the site becomes easy.
How to choose a hosting provider?
Hosting is an essential component for building any website. However, when it comes to building an e-commerce site there is no denying the fact that a dedicated server known for its performance is a must. Primarily there are two types of hosting-shared and dedicated. A small business with few dozen products can start with shared hosting, whereas brands with several products need speed, storage and security. For them, dedicated servers are a great choice.
Which payment options to offer?
Checkout is another crucial aspect for an e-commerce store. By implementing a safe and secure checkout, you can add quality to the site and earn the trust of visitors. If you are starting out, then integrated solutions like PayPal is the safest bet. As you grow, you can add in more preferences and options through advanced pay channels.
How to Plan Shipping & Logistics
As a startup company, having your own personalized packaging and shipping can aid in reducing cost and doing the job perfectly. However, as your business grows, which it will, it will become harder to manage inventory, ship items and save time. In addition, the entire process will cost more money. Automating the order management, inventory management and streamlining shipping will help the brand to grow. However, if you choose a drop shipping method, it is better to spend some time working on the product data sheet and making it into original content. Otherwise, your ecommerce site will sound like any other using same services and systems. As the brand grows, choose methods that are cost effective and time saving.
How to Handle Exchange & Returns
Exchange and returns are a part of the exchange process. With proper business ethics and a clear policy, you can avoid any legal disputes while keeping your customer’s trust undivided. Establish a clear and easy to understand exchange, return policy. Also mention any special conditions beforehand. Ensure that your buyers can find them on your site, so they can make informed decisions when they are purchasing an item.
How to Create Customer Loyalty
As your business starts to attract people, you need to start building loyalty for your brands. This will keep customers coming back to your store repeatedly. Ensure that you have an impeccable before and after sales service initially. Later, add on loyalty marketing for better results.
Which E-commerce Platform to Choose
Setting up an e-commerce store requires a platform. The e-commerce platform will aid in creating the right store with no effort. You can use Magento as the platform. It is considered as the best and recommended open source platform. Other choices include Joomla, Shopify, BigCommerce, etc.
Tips for E-Commerce Success- Fashion Industry
Attaining success in the fashion e-commerce industry is elusive. With so many companies battling for the top position and the fierce competition, attaining visibility can be tough. The appearance, usability and the responsive solutions offered by a fashion e-commerce site often play a vital role in determining the site’s success. Shopping cart abandonment is becoming a crucial issue for such stores. Moreover, more people are switching to their mobile phones for shopping. The increase in the number of challenges faced by this industry is making it hard for new startups to make their mark. Here are some tips to help stay put in this competitive market.
- Give your customers attention– Any business can earn success by showing some attention and care to their customers. The Harvard Business Review stated that acquiring new customers can cost a company from 5% to 25% more. Add loyalty programs, give frequent discounts and always provide customers with good quality products. Showing your dedication to customers through such features will bring new customers and keep existing customers interest engaged.
- Use attractive images- Fashion industry is fueled by visual desires of customers. Therefore, your website requires excellent photography. Gone are the days for stock images. People now want high quality photos that match with the product and give an actual glimpse of the brand. Moreover, real time photos tell a story, that outshines competitors.
- Expertise in a niche- The competition in market is ever- increasing and the importance of differentiation in the fashion game cannot be overstated. The best bet for you is to focus on a particular niche and show your expertise on it through your e-commerce store and its products.
Elan Street and Rasbor- Where Fashion Meets Technology
Elan Street is an online store for all fashion conscious people. This innovative brand gives your wardrobe and your style a buzz so that you can identify the fashionista in you. As a haute brand, Elan Street wanted to be noticed amongst competitors. With unique services to offer, Elan Street had something great in mind. Rasbor and Elan Street combined their big idea together to create wonderful e-commerce website that will enhance a person’s style sense.
Elan Street wanted their digital transformation to be subtle but at par with the modern trends and lifestyle patterns of consumers. To make this transformation a success story, Rasbor implemented some technical and non-technical changes. Every page of the website was given a trendsetting look. The homepage was populated with a slider, Instagram feed, style partner registration and several other features. The categories were made catchy and paired with proper collection. Each category had a different design. To give group products a dynamic look, Rasbor also created a self-module, which was customized as per Elan Street requirement. Attractive photography is used to make the site more alluring.
Getting your web store up and ready is no longer a problem. With advanced technology, new easy-to-use tools and a little zeal from the entrepreneur can click things quickly. However, for people with very little knowledge about technology or the latest systems in the market, hiring professionals can make things work. If you are planning to set up an e-commerce store, start today.