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Importance of Mobility in Digital Transformation


rasbor_importance_of_mobility_in_digital_transformation-01Mobile technology has been in craze in the modern times. Businesses are having websites that are mobile optimized. Many businesses are creating mobile apps in addition to these.

New age entrepreneurs are taking into digital transformation so that they are able to completely reinvent their companies.

Mobile Technology acts as a catalyst for digital transformation

With modernization and businesses looking forward to significantly increase their global digital reach, mobility is required. Mobility doesn’t mean just using mobile devices like phones, tablets etc. It is much more than that. It is the ability to access your business from anywhere, anytime. It is a feeling of freedom which takes you and your business out of a closed cabin or space. It gives you power to shop from where you work and the flexibility for businesses to hire talent and close business deals from across the globe.

This makes mobile technology one of the most important components of digital transformation process. It changes the way how businesses reach out to their customers, serve as a new way to approach their commercial operations, and provide the much needed flexibility to the employees. It also helps in hiring new talent on the go. Now, businesses are not bound by limited resources but are able to utilize global resources.

Now your business can be available 24 hours a day!

Mobile technology has made it possible for businesses to stay open 24 hours a day. This is made possible because the remote employees will jump into action after regular employees take their leave. The time zone does not matter. The location doesn’t matter anymore, thanks to mobile technology. That’s one of the reasons why some large-scale operations boast such respected customer service and others don’t.

It helps in cutting down the costs

Mobile technology allows companies to cut down their overhead costs significantly. With access to business from anywhere in the world, lot of top ranked employees like advisors, consultants leverage the flexibility of working from home. This, in turn has reduced the money they need to invest in setting up giant, expensive call centers.

Many companies provide mobile training programs so the employees feel connected, empowered and competent wherever they are.

Creating a better customer experience

Keep your employees happy and they will keep your customers happy. People are using their smartphones for everything. They are online 24 hours a day, 365 days a year. If you are not reaching out to your customers via these channels, you are missing a very big opportunity. It is a big void in your business’ approach. Among mobile apps, websites optimized for mobile and social media, the means to tap into an entirely new audience are readily available.

It also enables your business to provide great customer experiences both pre and post sales.  If you employ remote staff in different time zones, you can keep your service lines open all night. If you’re active on social media, consumers can tweet their issues or post them to Facebook for a quick response.

Going mobile doesn’t mean just providing access through mobile devices like smartphones and tablets; it’s embracing mobility as a lifestyle. But by embracing the mobile technology as a lifestyle, you give invitation to some new challenges. Your business should be able to overcome these challenges in order to successfully transform digitally.

Overcoming the disadvantages of Mobility

On one hand it empowers the employee to be accessible anywhere, any time. If an employee isn’t in the office, how can you tell whether he or she is really working? And what if he or she is working on ways to steal valuable data?  

Also the devices used in implementation of the mobile technology are managed by whom, the business or the employee? Who is responsible if it fails altogether? Should employees be given the right to decide which devices to use? There are lots of similar questions that are needed to be asked. The challenges brought in by embracing mobility need to be analyzed before jumping onto any decision.

Staying engaged with a remote workforce ensures that everyone is productive and contributing to the success of the business. Security solutions protect data against criminals inside and outside of the enterprise.

Companies should make sure that while implementing mobile technologies into their business models, they need to consider the fact that the same should complement the physical workplace. How will your teams communicate, and how will they be trained? What kind of support services can you offer employees? These questions should be answered aptly before diving into the digital swimming pool.

A complete package for all

Mobile technology offers a plethora of opportunities which can enable you to keep your customers, employees, and your business as a whole on the same page.  Mobility can help you in bringing the small, individual business units to function together as one in a seamless manner. In this way, the business will enjoy a significant advantage over its competition.


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Importance of Mobility in Digital Transformation