In the previous part, we dealt with 10 tips to include in your SEO checklist for the year 2016. Well, the list doesn’t end there. Below are the next tips which would help in optimizing your website for increasing the traffic. Do add these to your SEO checklist for the year 2016 to get most out of your efforts.
- Make use of an editorial calendar
Search Engines like the websites which are regularly updated. For meeting the regular frequency of posting, preparing an editorial calendar is recommended to make sure that the updates are consistent.
- Select the topics which are trending
Most likely, the website traffic would be increased by including trending topics. It is advisable to use Google Trends to stay up to date for the trends which are related to your business. This will help you in finding new creative ideas, modifying the existing content and understanding what customers are looking for in your business.
- Title Tags
Make sure that all your title tags are 65 characters or less. This is because all the titles above 65 character in length will be truncated by the search engines. Do check for the titles and make the modifications if necessary.
Also, it is highly advised to use the keyword in the title tags to boost your search engine ranking.
- Meta Description Tags
Meta Description Tags or Meta Tags, like Title tags should not be more than 155 characters. Make sure that the meta tags are not long and they must have relevant keywords.
- Blog Titles
Sometimes, a compelling blog post can also suffer. Check for the title of the blog post, if this happens. It is advisable to use a blog title generator to come up with attractive, eye catching titles which are unique. One such tool is offered by Hubspot. You can visit the link to Hubspot’s blog title generator to generate compelling titles for your blog posts.
- Use different mediums
Once the content is ready, trying different mediums to present the content should also be considered. Like illustrative pictures, infographics, a short video, powerpoint presentations etc.. This makes the content interactive and eye catchy.
- Content Syndication
Make a note on syndicating your content so that it reaches wide audience and gets seen by eyes of more viewers. Make use of several third party sites which can help in promoting the blog posts, videos or infographics to reach more viewers.
- H1 Tag
It is very important to check for the H1 Tag. Make sure that your website is using one and it has the relevant keyword.
- Re-purpose the content
It is beneficial to make the most out of the old content in the SEO efforts. The old content can be used to develop follow up posts or two/more of them can be combined together to create a creative and more useful resource.
- The text content
The search engines can’t read images and videos as such. All they can read is the text content. It is highly advised that the website must have a healthy amount of textual content, at least 100 words. It will enable the search engine to understand the topic of the page. However, the ranking might be less but still, creating a new page is not advisable till the website has 100 words or more of useful content.
- Make use of synonyms
Using synonyms is a great thing to do. This avoids duplicate content. If done smartly, using natural language which emphasizes on the keywords, it can surely help boosting the search engine ranking.
- ALT Tags
As we have seen that the search engines can’t read the images, they read the ALT tags associated with the image. It is highly recommended that the ALT tags are descriptive and the filenames are relevant to the image. Being descriptive while naming the images is highly encouraged. However, it is advised not to overdo it.
- Linking pages, internally
Think like the WikiPedia. Linking the pages of the website internally helps in increasing the traffic and leads to more page views. While linking, make sure that the anchor text describes the page which is being linked aptly. However, it is advised not to use anchor text in global navigation as it will appear as over-optimization. The best approach is to stick to in-content links.
- Permalink Structure
Have a close look at the permalinks. Using keywords or a variation of it is highly recommended while creating a permalink.
- Absolute URLs vs. Relative URLs
It is recommended to use absolute URLs rather than relative ones in the code. Some of the CMS platforms provide an option.
- Site speed
An important factor is speed of the site. If your site is slower, bounce rate would be high. Make sure to check the speed with Google’s site speed tools. This will help in identifying the elements that are slowing it down. Eliminate these elements to give a smooth user experience to the customers.
- Social Media
It is best to leverage social media to encourage more viewers to like and share the content. Make a list of social media sites where your target audience lies and business can flourish. Make the most out of Facebook, Twitter, Google Plus, LinkedIn, Pinterest and Instagram.
- Claim your business
Claiming the business/website username on other major networks is essential for reputation management reasons. It will ensure that no one else gets your account name and you ‘own’ all the results on the first page of a search for your brand if the business is new.
- Search for existing non linked content
It is possible that the content of your website is present somewhere else on the web and is not linking back to your website or blog. It is advised to search for this content and ask the owner for the link back.
Have you done everything in this checklist?