Do you know that the twenty billionth mobile phone will be sold by next year. With the explosion of mobile over the last few years, we are becoming increasingly dependant on these devices. A research conducted in the U.S shows that 9 out of 10 consumers keep their phones within reach 24/7. This fact has significant ramifications for online commerce, where mobile commerce already accounts for 30% of U.S ecommerce. What does the coming year hold for mobile commerce? Here are a few trends to look out for this year.
The Convergence of Physical and Online Worlds Continue
Most countries have audience owning more than two digital devices, in certain cases, people own three digital devices. And they are not using these multiple devices for entertainment alone, but they are also using these devices to connect to brands in various ways, thus blurring the lines between physical and online worlds. Due to this new online and in store features, options are coming to focus. Some of these options include:
- Curbside pickup
- Online reservation
- Same day delivery
- Beacon enabled features.
With such features, it is quite clear that in 2016, retailers will leverage technologies across the digital and physical channels to deliver their customers a seamless experience of the unparalleled happiness.
Social Commerce Will Remain Hot
Mobile and social media go hand in hand. There is a strong connection between the two that cannot be avoided. Especially in retail, the force of social media cannot be ignored.
- In 2014, the top 500 retailers earned $3.3 billion only from social shopping.
- Social media shoppers are spending more money online than other.
- Social media-driven retail sales and referral traffic are increasing at a faster rate than any other online channels.
In 2015, the launch of buy buttons on social media sites like Twitter, Pinterest, Instagram and Facebook have helped gain wide traction. The true reach and use of these buttons on social media can be seen and analyzed this year.
Mobile Web Will Continue Oupacing Apps
Research says that 85% of the time is spent in apps by any average person, this number is pretty staggering. This mere fact alone indicates that offering an app is an imperative this year. If you dig a little deeper about the research data, you will find that 8 out of 10 minutes of app time is spent on the top 3 apps on a person’s mobile device. When it comes to revenue, Forrester Research says that only 20 to 30 percent of a retailer’s mobile sales come from the app. To be clear, the apps will play a significant role, but they won’t lead the market, not at least for this year.
Consumer Expectations Will Drive Retailers To Concentrate on Mobile
91% of mobile users use their Smartphones while completing other tasks. Consumers today rely highly on their mobile phones. Such mobile moments mindset presents retailers with opportunities to engage their customers more through mobiles. Mobile moments enable brands to provider customers with exactly what they need. However, adapting desktop experiences to mobile can be a challenge. To keep with customer needs, retailers need to solve the limitations of responsive. Regardless, in 2016 we will see more retailers focus on creating mobile experiences that deliver customer needs in immediate contexts.
2016 is going to be a very thrilling and exciting year for mobile commerce. As physical and online worlds continue to converge, social commerce will remain hot and consumers expectation will drive retailers to focus on mobile moments. More changes and developments are to be expected on the mobile front. Most new changes will generate some buzz which will not go unnoticed.